All Entries in the "Facebook" Category

Why I Don’t Buy FaceBook Ads

I’ve read a lot about advertising on FaceBook recently. I haven’t been a big fan of FaceBook as a serious business social media tool. I like to call it MyFace. However, you can’t ignore the fact that they are #2 in Alexa and growing daily.

Maybe it just goes to the fact I don’t like crowds either. Either way, I’ve only recently decided to create a FaceBook Profile. I also decided to take a good look at their PPC ads.

I do like the demographic choices it gives you, but it’s missing one of the biggest features I like about Google Adwords. I can tell Google the hours and days I want to run my ad. I don’t get to do that at FaceBook.

At FaceBook, you can choose the start day and hour of your PPC campaign and the end date and hour. But it will run 24 hours per day by default from the start to the finish.

Then FaceBook suggests to pay by impression. So I have to pay for the impressions I don’t want? That makes no sense to me. If I don’t think my audience is online at 3am, why would I want to be paying for impressions then?

My clients are webmasters, SEO companies, corporate marketing executives, business owners, etc. so I also don’t think my ads running 24/7 are going to reach my audience all that well.

I do well with Google Adwords and until convinced otherwise, I’ll stick with that. However, I do have clients who might benefit from FaceBook Advertising. Their target audience is much more general.

So I will recommend it to some clients, but not all and I won’t be using it for my business.

What has your response been with FaceBook Ads and for what target audience?

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