All Entries in the "Website Content" Category

Interior Linking Strategy

I read a good article at Site-Reference.com I thought I’d share with you here. The article talks about the best methods for interlinking your web pages together.

I talk about this fairly often and advise clients not to depend on the navigation menu. Your navigation menu is not a good way to get your visitors to where you want them to go and the links there don’t really help you all that much from an SEO point of view.

It’s the links within the text on your website that gets people to click. It’s also those links that help you with your SEO efforts.

According to the article;

Google is no longer giving as much weight to links within the navigation and footer areas of your website. In the past, webmasters have been achieving incredible results by placing keyword rich anchor text in the navigational areas and the footer of their website. But Google is no longer weighting these areas nearly as highly as they used to.

hey now put much more emphasis on the actual content area.

So if you want to get really good rankings in Google, you need to take it a step further with contextual links…

Contextual links will send more link juice and ranking power to those particular pages.

Read more: http://www.site-reference.com/articles/General/-1-Secret-to-Maximum-Google-Love.html#ixzz0gArdsVy6

I agree with them 100%. What’s your opinion?

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Google Knol Pages and the Knol Buddy Extension for Google Chrome

What is a Google Knol Page? I have to start with that question because not everyone knows about Google Knol Pages. Google didn’t really push their Wikipedia style article directory very hard.

You can set up a Google Knol account or search for Knols on any topic here.

Why would I want to build Google Knol Pages? There are probably several answers for that. Link building is not one of them. Google Knol Pages use the no follow tag, so it will not help create one-way inbound links.

I use it for article marketing. Through Article Content Provider.com, I have written thousands of articles for clients and submitted them to thousands of article directories. However, I can get more impact from using an article to build a Google Knol Page than I can from submitting that article to 1000 article directories.

1. You can put links in the body of the article with a Google Knol Page. You can’t do that in article directories.

2. I can add images, audio and video to a Google Knol Page. You can’t do that in article directories.

3. I can use social bookmarking to drive traffic to the Google Knol Page. Visitors to my Knol Page are ten times more likely to visit my website than readers of my article at an article directory.

So, if you are doing article marketing, I suggest you use some of your articles to build Google Knol Pages rather than submitting them to article directories.

Don’t do both with the same article. Build your Google Knol Page with unique, original content that is not duplicated elsewhere. Google Knol Pages can rank very well in the search engines if you do it right.

What is a Knol Buddy? Knol Buddy is an extension for users of the Google Chrome Browser. When you are on a web page, you click the Knol Buddy button in the browsers toolbar and it will find Knol pages that are similar to the content on that page.

Have you built Google Knol Pages yet?

If so, what results have you achieved with them?

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