How Important Is Blogging For SEO?

Since I’ve started blogging I’ve seen blogs go from very important for search engine ranking factors to somewhat important. Let me explain how I’m using these two phrases:

• Very important means influential in multiple ways with no negatives.
• Somewhat important means influential in multiple ways with some negatives.

I still believe blogging is important for SEO. Add a blog to your website and blog to it every day and you will improve your site’s search engine rankings. It’s almost a guarantee. But, there are some practices that used to not count against you that will now count against you if you engage in them. And there are other practices that do not benefit you as well as they used to.

Examples: When I first started blogging it was common to see three sites enter into a three-way reciprocal link circle and all of them benefited. You can’t do that any more. Also, blogs within a network could all link to each other and all of them benefited. That, too, has ceased to be a benefit.

Granted, the above examples apply to static websites too, but bloggers were using those methods very extensively and suddenly the rewards were not there any more. Blogging then lost some of its luster because many SEOs started multiple blogs for the purpose of link building. Google killed it.

So, to what extent does blogging still help you with your SEO? Does an off site blog proffer any benefits? How about some discussion …

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