All Entries Tagged With: "branding"

How Important Are Domain Names?

Take an informal survey of domain names online and you’ll find that some domain names use keywords and some do not. There are arguments that support both positions. Some people believe that a domain name that you can market into a recognizable name brand is more important. Other people say that keywords within the domain name are more important. Which is right?

To be sure, both are correct. But keywords within a domain name can help you rank better for that keyword. That said, there are quite a few successful companies online that have opted for the branding route rather than the keyword route.

Which do you think is more important?

• Are you a ‘keywords within the domain name’ type of SEO?
• Or do you think it’s more important to have a branded domain name?